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ABOUT THE BRAND
Tannaz Alizadeh is a fine jewellery brand creating sculptural pieces designed for everyday wear. Our work merges bold, architectural forms with refined craftsmanship, bringing together concept-driven design and timeless elegance.
Rooted in a deep respect for material and meaning, we craft each piece using recycled precious metals - primarily sterling silver and gold - and consider every curve, surface and detail with intention. We believe jewellery should carry story and substance, becoming part of the wearer's own narrative over time.
Our debut collection launched in 2025 starting with signature rings, each distilling a core concept: the fluidity of textile forms translated into metal, and the quiet power of structure at an intimate scale.
ABOUT THE DESIGNER
Tannaz Alizadeh is a British-Iranian jewellery designer with a background in architecture and a passion for working by hand. She studied architecture at the University of Brighton, graduating in 2019, before going on to complete a Masters degree in jewellery design at Central Saint Martins, where she graduated in 2023.
Years of architectural study cultivated her fascination with scale - how the grandest structures are made of the smallest details. This sensibility naturally evolved into jewellery design, where she found the perfect intersection of structure, material and intimacy.
Tannaz launched her namesake brand in 2025 with the aim of creating jewellery that is both sculptural and personal, drawing on her heritage and experience to form a unique design language.
INSPIRATION
Tannaz's work is conceptually rooted in the tactile - exploring how softness, movement, and intricacy can be captured in solid metal.
Her graduate collection at CSM was inspired by the motifs and knots found in Persian carpets, reflecting her connection to both cultures. The layered structures of carpets - particularly the space between the knots - became a metaphor for form, memory and identity.
She is especially drawn to the way textiles, with their fluid and flexible nature, can inform jewellery design - creating pieces that feel simultaneously strong and soft, bold and wearable.
This evolving dialogue between scale, structure, and storytelling, continues to shape the future of the brand.
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